Context

Sakani developed the application and added additional features to serve the beneficiaries more, aiming to increase the number of downloads of the application.

Communication Strategy

Sakani has changed and become for everyone

In order to significantly increase the number of downloads, we need to create creative materials and then target them intelligently across different channels. This has been our strategic creative direction.

Understanding Behavior:

We understood and analyzed our target audience and their areas of presence.

Campaign Materials:

We designed creative communication materials tailored to our target audience.

Main Video:

Main Designs:

Campaign Support:

We worked with a number of influencers to ensure that the message reached all target audience segments.

Reaching the Target Audience - Promotion:

We worked on promoting in various advertising spaces within the applications, and created campaign materials suitable for each channel independently.

Result: