The shape changes but the essence never changes

Over time, you start to notice a change appearing in those around you (your family, your friends, your possessions) but their values remain constant, never changing.

And this is what we wanted to say to Entaj audience in a direct way: Entaj has changed its appearance, but its quality has not changed.

In short: #Changed_But_Never_Changed

In our first phase, we prepared the official channels for the launch:

Before launching the campaign, we worked to ensure that Entaj’s official channels clearly showed the new shape and color.

And in the second phase, we launched the campaign:

The campaign began with the main video, along with key designs that were published on Entaj’s official channels, and we activated influencers with it directly.

The main video:

the main design's:

Influencers:

And in the third phase, we expanded the reach, we activated the campaign designs on outdoor screens:

And in the final phase, we focused on the chicken experience with the new identity:

To deliver the message that the essence has not changed, we used the most famous influencers in the field of cooking to try the chicken and give their opinion to the audience.