Your environment is your home..

There is nothing more precious to a human than his home; he cares about its beauty, its cleanliness, and its continuity. But this behavior may change outside the boundaries of the house, even though the neighborhood, the city, the world, the environment we live in are like one big extended home.
Let us redefine the environment as the home. It is my home, his home, and your home… Treat it as you treat your own home.

In the beginning, we worked on shocking communication materials to grab the audience’s attention to the topic, comparing what if the roles were reversed.

Video of overfishing at home:

Video of throwing waste in the home:

Video of woodcutting in the home:

What if the animal were the one in control? What would be its impression of human behavior toward the environment?

Main Design:

After that, we clarified and introduced some information and facts about the topic.

Why is imported firewood better than woodcutting?

designes:

And after that, we promoted the campaign materials, and we reached more than 12 million impressions with 20 influencers.

Tweets:

Influencers

Billboards:

Stadium boards:

And we worked on on-ground activations through Snapchat filters, and with community participation we were able to reach the planting of more than 200,000 trees.