"To order the product, call now on the number shown on the screen"

A phrase Chef Manal Al-Alam used to constantly repeat in her television programme, explaining the product in detail and conducting a practical demonstration in front of the viewers, 

then what? She asks the viewers to call the number to order the product?

With the era of e-commerce stores, this old era came to an end and a new era emerged in which it is said: "If you do not own an online-store, you are not keeping pace with the era of online sales"

The return through the big door

But... this old era has returned through the big door. Live broadcasting, yes, but not on television screens; it returned through the big door via TikTok live streaming.

As customers' buying behaviour changed, the rules of the game changed. During a TikTok live stream, you are not just watching, you are inside a complete experience:

• You see the product directly.

• You hear real reviews.

• You ask questions and get answers immediately.

• You buy at the very same moment.

And what is the result? TikTok live streams achieve sales that far exceed what television broadcasting achieves.

The fundamental difference between television and digital broadcasting

And here lies the true and fundamental difference:

• Television broadcasting: One-way only; you watch and receive information.

• Digital broadcasting (TikTok): Completely two-way; you watch, interact, ask, and Buy at the same moment without delay.

This simple difference transforms the viewer from a potential customer into an actual customer in a matter of seconds.

The numbers do not lie

• Live streaming sales in Douyin (Chinese TikTok) reached $290 billion, while in TikTok outside China, it was only 6.4 billion.

• The global market is growing very rapidly (at an annual rate of 100%), proving that it is the future of e-commerce.

  
  

Where are we now?

With each passing day, purchasing behaviour changes, and selling no longer relies on a single channel. Live streaming on TikTok is a powerful new sales channel and an addition that completes your strategy.

In conclusion: The present time is the best time to start. The market is growing rapidly, the audience is ready, and those who delay may miss out on a great opportunity.

References

https://eu.36kr.com/en/p/3166066575158018

https://ecdb.com/blog/livestream-commerce-in-china-taobao-leads-but-its-dominance-fades/4598

https://www.statista.com/statistics/1174906/china-gmv-of-live-streaming-commerce-on-douyin/

https://getstream.io/blog/livestream-shopping-statistics/