A pioneering network

In light of the strong competition in the telecommunications market in the Kingdom, messages have become repetitive and words carefully measured, which makes description more difficult. But Mobily preceded everyone in the market through its network, and it has the right, for the first time, to express the strength of its network that outpaced them all.

Building an event in a new way:

The campaign was launched by booking Kingdom Tower to be the center of attention, along with booking a tower opposite to it to be the place of the event and the presence of influencers. Kingdom Tower would be filmed and the campaign talked about in a suitable and clear way.

Audience activation:

To positively activate the audience with the campaign launch event, we worked on a contest: whoever captures the best photo of the tower during the display of the campaign’s message wins a prize.

Campaign communication materials:

After the event, we published creative communication materials that help us expand the scope of the campaign.

The main video:

Main Designes:

Outdoor activations:

We used more than 320 outdoor billboards to ensure Mobily’s news reached everyone.