During our extended relationship with (Little Caesars), the continuous challenge was the ability to penetrate a highly competitive market and continuously attract attention, especially for the target audience ،young men and women in the age group (18–25 years).

The approach
The strategic approach was to leverage events and build campaigns that quickly align with what is happening around us and that ultimately matter to the target audience.

Leveraging the spread of the game (Among Us)
During the game’s spread among the target audience, we worked on an advertisement in the same style (inspired by the game) to promote Little Caesars’ latest offers. And we used the players of the same game to promote the offer on their own channels.

Little Caesars Video:

Power Of Pizza:

Leveraging the fierce competition between Domino’s and Maestro Pizza

During the intensity of the competition between two of the biggest players in the industry , Little Caesars took advantage of that to gain a share of the ongoing attention by poking fun at the competitors with a song that reinforces the value of Little Caesars and its offers.

Video: