On the occasion of the blessed month of Ramadan, Half Million collaborates with Ehsan platform to launch a campaign aiming to increase the number of sponsorships and care for orphans in Saudi Arabia.

The communication idea: The giving of parents cannot be replaced, and their loss leaves a great impact. All we can do is try to revive part of this giving through donation, because we donate to leave an impact on the orphan that lasts.

Campaign communication materials:

A video rich with poetic shots that captivate the viewer and stir emotions.

Campaign promotion channels:

We extracted short clips from the main video and promoted them across multiple platforms.

Campaign result:

A noticeable increase in the number of orphan sponsorships and care programs.