Context 

Abyan has launched a new application, which is the first trading application in the American market in Saudi Arabia, you can enter and see the opportunities and invest by yourself.


Communication Approach: 

Abyan App… An App That Has Your Back

We have designed various creative materials and carefully selected influencers to serve each material in a way that fits its content and the target audience.

Campaign Video:

We have designed a video with global standards and managed a group of influencers to talk about the campaign video, such as Rakan Alshaya: 

Rakan Alshaya Video:


Cinema: 

The Abyan app video was shown in cinemas to more than 30,000 viewers. We booked advertising spaces before the movies, and directed influencers to cover the video from inside the cinema halls.

Abyan Car: 

We prepared a car with the campaign identity and drove it around Riyadh, and we took advantage of the Al-Ittihad vs. Al-Nassr match and directed influencers to interact with it.

More than 40 influencers!  

In this campaign, we managed more than 40 influencers and connected them with every creative material in the campaign to enhance outreach to the target audience.