Zain worked diligently on covering its network with 5G across the entire Kingdom of Saudi Arabia, until it became the company with the largest coverage among its competitors. The question:

how can we enhance this positioning and deliver this message?

We worked on creating an exciting event (Zain 5G blanket), because we covered all of Saudi Arabia, only you remain to be covered! An online store was built to sell this new blanket, several copies were sold, the announcement was made, influencers talked, and people talked! And during the acceleration of the conversation, Zain spoke to say: we worked on this blanket to tell you that we covered all of Saudi Arabia with 5G.

Building a conversation:

An online store was built to sell the blanket, and it was even sold on Haraj.com and announced.

Influencer activation:

We talked with influencers to talk about it and promote this blanket.

Main advertisement:

A main video was launched revealing the story.

Campaign report:

A campaign report was issued showcasing all its results.