Meena Group launched an application that works according to its vision of creating a healthcare experience centered around the community and always with it wherever it goes. So how do you motivate the audience to download the app?

Wherever you are and in any situation, you can reach it

Meena works to always be present and close to you, easily accessible whether from branches or through mobile, and if the ways to reach it are cut off, it takes the initiative to reach you. #Meena_AroundYou

Strategic planning for the campaign’s appearance:

How do we motivate the largest possible number of the target audience to download the app?

Phase of introducing the app:

We create creative communication outputs that help in getting to know the app.

Phase of downloading the app:

We promote the outputs on channels where the target audience is active.

Campaign communication materials

Building a strong foundation for the campaign

The main video:

TheBillboard and Main designs:

Campaign promotion channels:

We broke down the campaign outputs and promoted them across more than (10) channels with a message that motivates downloading.

Campaign results:

111.13% of the campaign goal was achieved.