Al Rajhi Bank is closely intertwined with our Saudi identity,
We know it, it knows us, and it lives with us through our daily Conversations.

For example, the phrase: "Am I Al Rajhi?" is used Figuratively to express Financial struggles, these everyday talks have built misconceptions About the bank over Generations,
Due to its long-standing presence and connection across various age Groups,
Deeply rooted in Saudi culture.

Here was the challenge:
How do we transform the negative perceptions people talk about into a tangible, positive reality..
 "We heard exactly what people were saying."

We responded with actions, not words:

Because Al Rajhi truly offers solutions you can see,

 Not just promises you hear.
 The campaign made waves and caught attention.
 Everyone was shocked by the boldness and creativity in delivering a Message that genuinely showcases existing products and services,
 Realistically reflecting Al Rajhi’s promises as both the oldest and most Innovative bank.

Did we stop there? Absolutely not.
 The campaign activations continued with accompanying designs to Keep reinforcing the communication messages creatively.
Glad to share the ad aired on MBC during Ramadan,

Because Ramadan is the most viewed time.

"And then we heard some new stories that warmed our hearts!"

Campaign Delivered Proud Results:

• +30 million reach
  +40,000 engagements

• +18 million views