With Barns and Saudi Arabia’s 93rd National Day

We touched on a different aspect,
Speaking from a perspective rarely discussed:
Why don't Saudi people sleep?
Our simple answer:
Because the reality of Saudi Arabia is more beautiful than dreams.

In Saudi reality, you’ll see:
The Undertaker eating shawarma,
Neymar blending with the crowd,
Trump is shaking a cup of Saudi coffee.

This was our creative direction in the campaign video:

We told the Saudis: wake up and pay attention.
Live a reality more beautiful than your dreams.
Live the Saudi dream with us and contribute to making it come true.

The campaign made a huge impact, gained wide attention,
and was loved by us, the client, and the audience alike!

Barns connected with the reality of Saudi Arabia to become part of its memory,
Through a national campaign celebrating Saudi Arabia from the perspective of Saudis,
Focusing on their reality and embracing that the Saudi dream is all of ours.