Imagine being in a fancy restaurant, the menu is in English, and because of your limited English skills, you confidently order a soap dish instead of Soup!

  That was our creative direction, and this was its implementation:

With Cambly, we took this direction to the next level,

Linking it to multiple scenarios where language becomes an embarrassing barrier...

Because your safety matters to us and to Cambly,
We played on the safety chord,
Because your language skills can harm you... don’t be fooled!

Our goal was to educate people on the importance of language learning through Cambly.

Presenting it as an app that understands you and helps you be understood,

An app where you learn the language from native speakers.

The campaign achieved its goals and delivered its message
With a comedic tone inspired by our reality and local culture,
We simply told people:
"Cambly understands you and makes you understood!"