Congratulations, You Won One Million Riyals!!!
Really??? No, it's a Scam!

The one you give him your data…
He’s messing up with you, and your accounts...
This was the foundation of our creative direction in collaboration with the Communications, Space, and Technology Commission
in an awareness campaign with the message:
Be smart against the scammer.

In the campaign, we addressed everyone, with old one before youngs,
highlighting well-known fraud methods like suspicious links,
verification codes, and strange international calls. The goal was to educate individuals
on not sharing their sensitive information.
And we told the scammer:
We’re watching you, we’re blocking you!

The result was impactful, we were a thousand steps ahead of the scammer.

 The campaign activations spread everywhere, educating people about who the scammer is and how to catch them.
 We told the scammer:
 Your game is exposed, and not only are we watching and blocking you,
 but we’re also reporting.

Campaign Results That Speak for Themselves:

• +50 million reach
  
  

• +50,000 engagements
  
  

• +10 million views