Our campaign (Don’t Take a Loan), which we executed for our partner EMKAN Finance, received the international Effie Award, one of the most renowned awards in the marketing and advertising industry, in the category of socially impactful campaigns. The campaign was distinguished by it’s innovative approach that combined simplicity and depth in delivering messages related to personal finance, relying on a renewed creative vision that reflects a deep understanding of audience behavior and needs. This achievement represents a culmination of the efforts of the teams at both TTP Media Group and EMKAN, as the campaign was executed with high flexibility and production quality that helped solidify the message and achieve a tangible impact on public awareness.