As Saudis, we've grown up with a deep love for Indian culture, their food, their movies, even their logic-defying action scenes.

Scenes that go beyond imagination, all happening in their films, and they believe them.

But when al-Walimah made a Masala Sauce that tasted better than what our Indian friend's mom made back home…  

Even he didn’t believe it.

You believe in a hero who flies,  

But not in Saudi-made masala?”  

A Masala Sauce with a dreamy flavor, delicious, quick to prepare, and so good it takes you on a flavorful journey you won’t forget.

The Campaign achieved impressive results:

- +14 million total reach  

- +6 million video views  

- +3,000 organic interactions