Marsool… he walks the talks, a campaign that resonated, beautified, and extended.
 A campaign that began with a strong strategy, taking Marsool to new Heights and translating the brand's identity into a communication Message of actions, not words. It made Marsool truly say it Walks the Talks

We started the first step of the strategy with research. We thoroughly Examined and analyzed Marsool and its competitors, studied Marsool’s Previous brand positioning, which revolved around delivering anything, Anywhere, and asked ourselves: Is this positioning still relevant?

We took the research and analysis to a deeper point with a lot of details,

 Using our diverse tools and deepening the process through Google Trends, social media, we studied people's speaking rate about the brand and how popular it is in the market.

We analyzed the brand’s integrity from every angle, comparing it to its competitors and came up with a result that sets Marsool apart from the rest of the market. We then repositioned the brand around the Marsool Captains… but how?

The brand repositioning focused on humanizing the brand. We Spotlighted Marsool with its captains, positioning them as experts, he Knows Street shortcuts, and street-savvy individuals. We distinguished Them from Competitors by highlighting the value that the Marsool Captain Brings. Being local, he understands the streets, their shortcuts and lifestyles. This Added a layer of value to the tech and services Marsool Offers as a Platform.

We sat down with Marsool’s team and held workshops focusing on the New strategy,
We utilized many tools, the most important of which was the PRISM Scope of work, which effectively redefined the proposed values of Marsool in a smart and different way. This helped us bring the updated Strategy into sharper focus for Marsool, the Marsool that, until now, Says it Walks the Talks.

After planning, analyzing, and concluding, we moved to execution. We Strategically chose Ramadan as the perfect time.

With the surge of demand during Ramadan, we launched the campaign Video with Marsool.

 We introduced Marsool to the world with a humanitarian theme Centered around Captain Marsool. In the campaign video, we said that Marsool's Captain knows everything, is experienced, savvy, the shortcuts of the street, and is always ahead of the game…

Our goal was to convey that Marsool isn’t just about deliveries, it’s about being local, understanding, and knowledgeable in streets, finances, and accounting. We filmed Marsool with its captains and said, on our behalf And theirs: Marsool says it walks the talks, a brand that can't be fully defined in a single dictionary.

And the results of the campaign، a complete dictionary is not enough to do it Justice.

The results of the campaign were, and still are, iconic in the world of Saudi advertising.

The statistics speak for themselves:

• 2+ million views on the campaign video
  

• +289% increase in app sales
  

• +95% brand popularity among Saudis
  

• +48% increase in social media discussions about Marsool
  

The campaign resonated with the public, resonated with us, and won awards.

The campaign was aimed at strengthening the brand image, but it grew, spread, and had an impact. It achieved its goal and more. It Walks the Talks. It was the result of a detailed and well-thought-out creative Strategy. It took the campaign to a new dimension and brought Marsool To a better place And how? It Walks the Talks, Marsool’s slogan.

Until now.