The past years have proven through practical practice, away from theorizing, that public relations tools are an integral part of leading strategic communication, reflected in our ability to transform information into decisions and public opinion directions into opportunities.

Today in the field of media studies and public relations, success is no longer measured by quantity and the intensity of spread, for example, but by the extent of creating real impact that can be measured, analyzed, and optimally invested.

From Observation to Analysis

Here we stand on daily work practices across several diverse communication projects through which we deal with a huge amount of data, impressions, and media and digital dialogues about various projects and campaigns to find that the essential difference occurs when these observations are translated into analysis (scientific and practical) that reveals where we stand, how we are perceived, and what can be improved.

Let us begin the phase of deep understanding to become the starting point for any comprehensive communication campaign or plan.

From Analysis to Decision

It is clear to everyone the necessity of engaging through experts and practitioners with the practical applications of SWOT analysis at the level of the media message itself.

Then, the strategy is built based on realistic analysis and correct vision that creates the tone, identity, ideas, initiatives, and all communication outputs effectively and safely from all risks, challenges, and media or marketing crises alike.


Monitoring and Analysis (The Companion of the Journey) 

Today, it has become essential to integrate human impression-based media monitoring tools with professional and reliable electronic monitoring platforms.

It is not just a means to measure the number of publications or appearances, but to monitor the impact and understand the resonance correctly.

It enables us to analyze the general impression continuously and read reality accurately by experts and specialists in the field, as it is natural that this data gives us the advantage of being prepared in advance instead of reacting, which makes a difference between an organization that deals with the crisis when it occurs and another that avoids it before it happens.

The Hidden Approach !! 

From the practical experiences and practices in several major national projects, we learned from professional teams that communicative success is not achieved through randomness or improvisation.

Because every communicative presence, regardless of its name or umbrella, whether it is media or marketing, should be built based on a correct understanding of the task, an objective study of reality, the crafting of messages, and precise analysis of (the audience and various contexts).

Then, integration occurs between strategic thinking, research effort, and communicative practice, and the role of public relations tools and media studies shifts from mere 'execution' to 'influence' and from 'media consumption' to 'leading opinion'.

Today, we clearly see that the future of public relations in the Kingdom of Saudi Arabia is based on operational efficiency and spending, so that there is an employment of the outputs of media studies and strategic research to choose effective and viable solutions with reasonable costs that meet the need without exaggeration or misuse of communicative tools inappropriately.

It is hoped that we will be part of a promising future based on understanding before action, analysis before publication, and influence before appearance.

Here begins the true value of public relations as a tool for national development according to the concepts of developmental media that harmonize with Saudi Vision 2030.