What Are We Eating Today?
The hardest question and the toughest decision an employee has to make during work hours.
There are too many options, and everyone wants something different. It's hard to agree unless the menu has everything... This was the concept we started with for launching the solo menu of Ennabi Grill, the restaurant that's great at everything!

We began our campaign with teaser posts and said, in the voice of Ennabi Grill, "We’re coming soon with the Solo Menu, quick and easy-to-choose menu at a price you won't find anywhere else.

Then, we launched the campaign video, where we addressed and corrected common misconceptions!
To those who think grilled food is a heavy meal, we said, Ennabi Grill made it lighter.
To those who think grilled food is expensive, we said, Ennabi Grill made it cheaper.
And to those who think grilling requires a gathering and a fund pooling, a hassle, we said, with the Solo Menu, you can enjoy your grilled meal alone and from anywhere!

And because we love to innovate, we presented the video with a familiar person with his famous voice, one we all know but have never seen in an advertisement.
Faster than fast food restaurants, Saad. Light on your stomach and won’t mess with your work day, Saad. Close to you, around you, everywhere you are, Saad. And in short, the Solo Menu from Ennabi Grill is perfect at everything.

The campaign was a success, and its impact was significant, with results that promise great things and make us proud.
The Solo Menu campaign from Ennabi Grill has been and still is a strong creative campaign, and to this day, the Solo Menu from Ennabi Grill is perfect at everything.