Our relationship with Shawarmer is long, full of successes, creativity, campaigns, and, of course, lots and lots of shawarmas.

Shawarmer, a Saudi brand, brings happiness through shawarma. A brand that understands Saudi culture and captures the mood of Saudis. We know that Saudis have loved shawarma since their childhood, and the famous saying: "If shawarma were a woman, I would marry her!"

With Shawarmer, we took the concept of loving shawarma to the next level and spread this love everywhere. And because Shawarmer is a Saudi brand through and through, we started with national pride during National Day 88 with the Watan Al-Mustahil (Impossible Nation) campaign.

With Shawarmer, we were different in National Day campaigns. We built a campaign centered around love for the nation, with a video that spoke about the country's achievements.

If we count Shawarmer's achievements since that campaign, the list would never end!

The second campaign we worked on with Shawarmer was "Lw Hsbnaha" (If We Counted It), a campaign aimed at deepening the concept of corporate social responsibility (CSR). We tackled the issue of food waste, and because we are people of change and experimentation, we created the first-ever Saudi short commercial film in a new style and format. A creative short film that combined fantasy and reality, different in style and fresh in execution.

We addressed people with a voice of conscience, saying, "If we counted it... the numbers would be exaggerated, food waste is increasing." We partnered with the Ahfazha (Save It) initiative and delivered a message centered around saving resources and reducing waste.

Because the seasoned Shawarmer fans know that shawarma in Samouli bread tastes different, Shawarmer re-launched the product and said, “Samouli is back for you!”

Since people are used to seeing food ads shot in a realistic, mouth-watering way, we broke the norm and created an animated food ad! We re-wrote the rules of creativity, speaking the language of the seasoned generation, singing a melody we wrote, animated, and connected it to a cartoon they all know and love.

Because shawarma brings joy, we turned up the fun with "Om Donthom" (Without Garlic) — a new product from Shawarmer that was so good, even Om Donthom would sing in her concert. We wrote, composed, and delivered a song that was both delightful and appetizing. Through this, we introduced Shawarmer’s new product: shawarma without garlic.

Since French fries never leave shawarma, and Shawarmer's fries are the ultimate companion for any old-school Shawarmie, we launched the French fries campaign with five new spicy flavors from Shawarmer, saying, “Whatever your mood, we’ve got fries for it.” We created a powerful visual campaign that captured the essence of these fries and their connection to mood.

No matter your mood, we’ve got fries for it. Calm mood? Try lemon. Strong mood? Don’t miss curry. Try our fries with chicken and find your perfect flavor!

Since Shawarmer is a brand that understands the people, and the people understand and love it, we launched Shabiyaat (Popular Flavors). We celebrated our mothers with Shawarmer in a different way, launching five new shawarma products made with the special flavors we all know from the street vendors — flavors like tahini with honey, Daqoos, olives, and leek. These are flavors that aren't new to the people, but the twist is they come in Shawarmer shawarmas, inspired by the flavors of our mothers.

Because our mothers are precious to us, we celebrated National Day 89 with Shawarmer in a different way through the Barakah Watan (Blessing of the Nation) campaign. We celebrated the most important element of society, the mother. We experimented with a new, unconventional approach, showcasing different situations from our people and uniting them over one thing they all agree on: the love for their mother. We said, "A day for the mother is not enough, every day is her day. And every National day, may our mothers always be well.

Then we shook things up with the Boaboa (Monster) campaign. We said to every old-school Shawarmie missing “Shatshawesh”, "Come on, monster! We’ve got shawarma that’s scarier than “Shatshawesh” — it’s Boabo’a!" We approached the spiciness from a different angle — a scary, intimidating one. We said, “Don’t come near the scariest shawarma in the world. Shawarma for the brave only. Shawarma for those who aren’t afraid of the heat. Here’s the Boabo’a — you can handle it!”

Because honesty is the flavor of shawarma no one can argue with it, we introduced Shawarma Siddqiya (Honest) — regular, clear, and straightforward at 4 riyals with no extra fluff or additions. We told the Shawarmie, "Tired of the liars in your life? Come closer and try the world’s most honest shawarma."

And because Shawarmer is a Saudi brand, and not any Saudi brand, we launched the Shadd Balad (Saudi Pride) campaign. This ad celebrated the Shawarmer Saudi team — the team from the people, who lived in the Kingdom's streets, mastered soccer on its roads, and played with their skills. Through this campaign, we delivered the message: Shawarmer is a Saudi brand, empowering Saudis, celebrating them, and employing them.

Finally, since no one settles for just one shawarma, Shawarmer launched a new, big shawarma product and announced it with the Rahya (Big One) campaign. The Rahya is a massive shawarma that no one can handle — even green tea was involved in the buzz. We presented the Rahya from a new perspective and let green tea spill its heart out. From green tea’s perspective, we said, “This is Rahya shawarma, no one can handle it!”

Our relationship with Shawarmer was solid, strong, enjoyable, and successful in every way. We built campaigns and shared mutual successes, creating a legacy of diverse creative content across different channels and platforms. Content that speaks, resonates, and continues to echo to this day.