In Eid Al-Adha, sacrifice anything... but don’t sacrifice your style.
This was the concept we built our campaign around for Sayyar during Eid Al-Adha. We drew inspiration from the festive atmosphere of Eid and brought something fresh with Sayyar. Our campaign was a sales-driven one, supported by creative visuals and a strong, clear message.

We kicked off with a motivational message, saying, "who wants to look your best? Buy/try and download the Sayyar app now." We encouraged the audience to take action based on a clear goal, and the objectives of the campaign were direct, just like its designs. Our goals were as follows:

• 1-Introduce the Sayyar discount to the audience.

• 2-Achieve sales goals.

• 3-Increase website visitor traffic.

• 4-Boost app downloads.

The campaign’s message was clear and straightforward. Our approach was direct, and we simply said, “Don’t sacrifice your style. Look your best this Eid with Sayyar!” Because if you want something, Sayyar provides everything you need: fabrics, perfumes, underwear, arctic wear, and various types of shemaghs. The most important thing? Don’t sacrifice your style.

Look your best this Eid with Sayyar.

And we told the audience, "Guess what else? You can order Sayyar products from delivery apps. The most important thing? Don’t sacrifice your style."

With a 20% discount, a strong app, amazing designs, a wide product range, and plenty of options, we managed to deliver Sayyar’s message directly and smoothly to Sayyar fans. We presented these products in a way they recognize and love, and simply said, "This Eid Al-Adha, sacrifice everything but... don’t sacrifice your style."